Mini-Lesson A: Monetization
Lesson Plan
In this mini-lesson, give your students a reality check about the news industry by helping them understand that news is a business. Students learn how news providers monetize the news through advertisements and consider how the news/profit relationship affects journalism and news audiences.
Web Activity Link: https://www.icivics.org/node/2518299 (To assign, go here.)
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This resource was created with support from the Raab Family Foundation.
LEARNING OBJECTIVES
- Recognize that news reporting is a business
- Identify the relationship between news and advertising
- Evaluate “native advertising” for deceptiveness
LESSON MATERIALS
Downloadable Resources
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